Is your content gender balanced?

Check how gender balanced your content is and what you need to change. It's a free tool for media organisations, reporters, anyone. Know it to change it!


Quick Tracker

Quickly check how gender balanced your writing is by pasting it into our simple tracking tool. It's free and you don't need to set up an account.

Individual App

A free app to track gender balance in all of your reporting over time. Analyse both un-published and published content. Create and store reports.

Media App

COMING SOON: An app for media organisations to internally track gender balance across content on their news site over time. Please contact us to find out more.

Quick Tracker

Enter your text in english to be analysed.

Measuring gender balance

1 Prominence of women

How prominent are women in stories? Gender Tracker measures how many times women feature in a story vs men. It also looks at what proportion of the main characters in a story are women.

2 Inclusion of women's voices and perspectives

Stories shouldn't just be about women, they should be told from their perspectives too. Gender Tracker measures quotes by women sources, as well as the proportion of stories written by women (Media App only).

Find out more

Check out our FAQs to find out more about the Gender Tracker

Visit our website to know more about Woman in News.

Try the app for free

Ready to start using the Gender Tracker App?


Get in touch

If you want to find out more, want to collaborate, or have spotted a problem, get in